Paulo Neto started the Brazilian Way Soccer company in 2004 with a series of youth soccer camps in the southeastern region of Kentucky and Tennessee. The company has grown tremendously in size and reach, and today offers a vast platform of camps and other programs in six different states. Brazilian Way Soccer includes a series of soccer oriented services, including camps, clinics, training programs, and consulting. The mission is to offer a training environment that fosters creativity and inventiveness on the ball (core elements of Brazilian soccer), through sessions that are intense, fun, and conducive to learning.